LinkedIn’s decision to pull the plug on its employee advocacy tools presents the perfect opportunity to upgrade your advocacy game
LinkedIn has officially withdrawn its MyCompany tab and Employee Advocacy tools, leaving countless businesses scrambling for alternatives.
These features helped organizations amplify their message, attract talent, and build credibility. Employee advocacy has been a game-changer for modern workplaces, empowering employees to act as authentic ambassadors for their organizations.
The case for employee advocacy is strong – stronger than ever. For example:
- 76% of people trust content that individuals share vs brands
- Employee shared content receives 8x more engagement than branded content
- Employees can leverage 10x more social media connections than brands
Advocacy isn’t just a checkbox, it’s essential.
The Employee Advocacy Gap
But with LinkedIn closing the door on its advocacy tools, companies face new challenges:
- Loss of capabilities: The once centralized MyCompany tab and analytics are gone.
- Reduced visibility: Potential damage to organic reach and engagement.
- Fragmented tools: Advocacy efforts potentially split across multiple platforms.
This withdrawal doesn’t have to spell disaster, it’s a unique opportunity to rethink your advocacy strategy.
Beyond LinkedIn: Redefining Employee Advocacy with Haiilo
LinkedIn’s exit from employee advocacy might feel like a curveball, but let’s be honest, those tools weren’t built for long-term success anyway. MyCompany and its analytics offered only surface-level functionality, leaving marketers scrambling for deeper insights and sustainable results.
For organizations reliant on its features, the changes highlight one undeniable truth: you need a smarter, more comprehensive solution. Haiilo isn’t here to fill the gap, it’s here to redefine how you think about employee advocacy.
Here’s why Haiilo is your next step forward:
- Say Goodbye to Fragmentation, Hello to Connection
LinkedIn’s limited advocacy tools were never built for today’s multichannel reality. Haiilo unifies advocacy across platforms, empowering employees to amplify your brand on LinkedIn, Instagram, X, and beyond, all in one seamless experience. - Keep Control of Your Data
Losing LinkedIn’s analytics doesn’t mean losing your edge. Haiilo gives you deep, ongoing insights into engagement, reach, and sentiment, so you’re never left guessing about what works (and what doesn’t). With Haiilo, your data stays yours, secure and actionable. - Engagement That Breaks Boundaries
LinkedIn’s MyCompany tab confined advocacy to a single platform. Haiilo takes the leash off. With customizable campaigns and multichannel strategies, your employees can engage authentically where their networks are most active, turning personal connections into your brand’s strongest advocates. - Empower Employees Without the Hassle
Forget rigid admin roles and limited functionalities. Haiilo democratizes advocacy, making it easy for every employee to share, engage, and represent your brand authentically. From targeted campaigns to intuitive dashboards, you’ll enable action without micromanaging. - Adapt to a Changing Landscape
The future of social media is dynamic, and your advocacy strategy should be too. Haiilo’s agile platform evolves with your needs, helping you stay ahead of trends while fostering authentic engagement that transcends platform limitations.
The Haiilo Difference
LinkedIn’s Employee Advocacy tools had their moment, but now it’s time for an upgrade. Haiilo isn’t just a replacement, it’s the next best move. With a proven approach to creating authentic engagement and empowering employees, we don’t just talk advocacy, we deliver meaningful, lasting impact.
