Stop frustration through information gaps and loss of motivation! Non-desk workers in particular often lack quick and effective ways to access company information. Missing email addresses and company mobile phones make it difficult for corporate communications to reach employees such as production workers, healthcare workers, sales staff or warehouse workers. In fact, frontline workers make up **around 80% of the global workforce**, yet many still lack reliable access to company news and updates. According to Deloitte’s research on deskless workers, organizations are increasingly prioritizing tools that help them connect frontline employees with timely information and communication channels.
Enter digital signage! We invite you to take your internal communications one step further and integrate your entire workforce with a digital signage solution. This technology allows you to reach your non-desk workers easily, quickly and effectively. When combined with an enterprise communication platform like Haiilo’s employee communications platform, digital signage becomes even more powerful because communication teams can manage content centrally and distribute it across multiple channels such as intranets, employee apps and workplace screens. This ensures that important updates reach employees regardless of whether they work at a desk, on the shop floor or on the move. This article will give you all the information you need.
What exactly is digital signage?
Digital signage offers an innovative and effective solution that can be placed at various locations in the company and controlled remotely – be it in production halls, break rooms, changing rooms or in the canteen. This allows information to be communicated to the relevant target group in a targeted and timely manner.
Unlike static notice boards or printed posters, digital signage screens display dynamic content such as videos, dashboards, safety alerts or real-time operational updates. This flexibility allows communication teams to quickly adapt messages and ensure employees always see the most relevant information. When digital signage is connected to an enterprise communication platform, organizations can synchronize messages across channels so that the same update appears on workplace screens, the intranet and employee mobile apps at the same time.
For example, manufacturing companies often use digital signage to share shift updates, production KPIs and safety reminders near production lines. Healthcare providers display schedule changes or operational announcements in staff rooms, while logistics companies use screens in warehouses to highlight performance metrics and daily targets. Organizations looking to strengthen frontline communication strategies often combine signage with broader communication tools, as discussed in this guide to improving frontline communication on the Haiilo blog.
Why digital signage?
Especially in today’s corporate world, employees want to be regularly informed and involved. They need the latest company news in real time. However, this is often difficult to achieve, especially for non-desk workers such as production, healthcare, sales or warehouse staff. This can quickly lead to large information gaps and a feeling of isolation, as they often do not have direct access to the same information sources (email addresses, company mobile phones, PCs) as their colleagues in the office. According to Gallup’s State of the Global Workplace report, employees who feel disconnected from company communication are significantly less engaged and less likely to feel aligned with organizational goals.
This is where digital signage can help. When combined with an enterprise communication platform, companies can distribute updates quickly and consistently across multiple touchpoints — from workplace screens to intranet news feeds and mobile apps. With one click in Content Studio, you can add your content to digital signage. No extra effort! Fast and effective for you and your employees! Tools like Haiilo’s enterprise communication platform allow internal communication teams to manage multichannel messaging centrally, ensuring that frontline employees receive the same important updates as office-based staff.
The advantages of digital signage are obvious:
- Easy implementation: With the Multichannel comms Studio, posts can be extended to digital signage with one click. As part of an enterprise communication platform, this allows communication teams to publish content across screens, intranet pages and mobile apps simultaneously.
- Effective distribution of information: Information is distributed efficiently and in real time to all employees, regardless of their location or job. This helps organizations reach frontline teams that typically miss important updates shared only through email.
- Improved communication: Information is presented in an appealing and easy-to-understand way using images, text, and QR codes, which can link employees directly to intranet articles, policies or company resources.
- Increased employee satisfaction: Transparent internal communication meets the needs of the corporate world and leads to better informed and valued employees. Modern employee communication strategies — including digital signage — are explored in this guide to building a strong internal communication strategy.
- Increased productivity: Informed and motivated employees work better. When teams have real-time access to operational updates and company news, they can respond faster and align more closely with company priorities.
- Good employer branding: Satisfied employees lead to good company ratings and recommendations. Transparent communication supported by an enterprise communication platform also strengthens company culture and trust.
Looking for practical examples?
- Information and announcements: Important company news, announcements, the cafeteria menu, and events are communicated directly and promptly. Screens in break rooms or entrances ensure that frontline staff see the same updates shared on the intranet.
- Safety instructions: Digital signage displays safety instructions and regulations to improve occupational safety, which is particularly valuable in manufacturing, logistics and healthcare environments.
- Motivation and inspiration: Success stories, inspiring quotes, and other content increase employee motivation and engagement. Companies often combine digital signage with employee storytelling and recognition initiatives, as explained in this article on employee engagement strategies.
Share on your cafeteria screen in four steps:
The digital signage solution from Haiilo can be easily and seamlessly integrated into your internal communication strategy. As part of an enterprise communication platform, it enables communication teams to publish content across multiple channels from one central place — including intranet news feeds, employee apps and workplace screens. This ensures that frontline employees who rarely check email or intranet pages still receive the same important updates as desk-based staff.
In just four steps, you can create digital signage posts in the multichannel module:
- Go to the Content Studio
- Create a post in the multichannel module
- Activate Digital Signage with one click in “Channels”
- Publish the post
The view can be accessed via the appendix of the main platform URL “…/signage”, for example https://www.yourplatformURL/signage. The post view on Digital Signage includes the publication date, the teaser title, the teaser text, the teaser image, and optionally a QR code. Because the signage module is integrated into Haiilo’s enterprise communication platform, communication teams can manage and distribute updates centrally while maintaining consistent messaging across all internal channels.
How does the post get on the cafeteria screen:
Go to the cafeteria and open your Digital Signage URL in the browser on the cafeteria screen. The link updates automatically so the latest company news, announcements or operational updates always appear on the display. This approach is particularly effective in high-traffic areas like cafeterias, entrances or production floors where employees naturally gather during breaks or shift changes.
Many organizations combine signage with an employee app so workers can continue reading or interacting with the content on their phones. This multichannel approach helps companies reach employees wherever they work — an increasingly important strategy discussed in this article on internal communication trends.
All employees can now take a look at the latest company news during their lunch break, creating a simple yet powerful way to keep frontline staff informed and connected.
How does the QR code work:
Employees can go directly to the post detail view, either in the Haiilo mobile app (if installed) or in the Haiilo web app (if the mobile app is not installed). Only people with access to Haiilo can read the entire post.
QR codes bridge the gap between passive information and deeper engagement. By scanning the code, employees can immediately access additional details, comment on posts or share feedback. This is particularly valuable when digital signage is integrated into an enterprise communication platform, where content can be expanded into full articles, discussions or updates across the intranet.
Organizations looking to strengthen frontline communication strategies often combine signage with broader employee engagement initiatives, as explained in this guide to improving frontline communication.
Increase employee satisfaction and productivity with digital signage!
A digital signage solution is a powerful tool for engaging all employees in internal communications. The integrated solution from Haiilo in our Multichannel module enables efficient and fast distribution of information, regardless of the location and job of the employee. When combined with an enterprise communication platform, organizations can create a unified communication ecosystem where updates reach employees through screens, intranet posts and mobile apps simultaneously.
Improved information distribution not only increases employee satisfaction, but also productivity. Employees who have access to timely and relevant information are more likely to feel connected to their organization and aligned with company goals. Companies that invest in transparent internal communication also tend to see stronger engagement and retention rates.
The result is an informed, valued and motivated workforce — not to mention stronger employer branding and a more transparent company culture. If you’re building a modern communication strategy, it’s worth exploring how internal communication works in practice and how companies are evolving their approach to reach distributed teams.
Digital signage can be used easily, quickly and efficiently to reach all employees with minimal effort. When combined with tools that support multichannel publishing and employee engagement — as described in these employee engagement strategies and this internal communication strategy guide — it becomes an essential part of a modern workplace communication toolkit.
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P.S.: You can receive all product updates in our monthly newsletter. Staying informed about new features, integrations and improvements helps communication teams get the most out of their enterprise communication platform. From enhancements to multichannel publishing and digital signage to new tools that support frontline communication, the newsletter keeps you up to date with everything happening across the Haiilo platform.
It also highlights practical tips, product releases and expert insights on internal communication, employee engagement and workplace communication trends. If you want to see how organizations are evolving their communication strategies, explore recent insights such as this overview of internal communication trends or learn how companies are building more connected workplaces in this guide to internal communications. Subscribing ensures you never miss important updates and helps you continuously improve your communication strategy.
FAQ: Workplace Digital Signage
What is workplace digital signage?
Workplace digital signage refers to screens placed throughout a company’s physical locations to display important information for employees. These screens are typically installed in areas like break rooms, production floors, warehouses, cafeterias or reception areas where employees regularly pass by. Instead of relying on printed notices or emails that frontline workers may never see, workplace digital signage allows organizations to share real-time updates, announcements, safety reminders and company news in a highly visible way. Many companies connect their signage screens to an enterprise communication platform so the same message can appear on screens, intranet pages and employee apps simultaneously.
Why is workplace digital signage important for non-desk employees?
Non-desk employees often don’t have regular access to email or company computers, which makes it difficult for internal communications teams to reach them. Workplace digital signage helps close that gap by delivering important updates where employees already spend time during their shifts. Whether it’s shift changes, safety alerts or company announcements, screens placed in high-traffic areas ensure information reaches everyone quickly. This improves transparency, reduces information gaps and helps frontline teams stay connected with the rest of the organization.
What kind of content works best on workplace digital signage?
The most effective workplace digital signage content is clear, visual and easy to scan within a few seconds. Common examples include company news, leadership announcements, safety instructions, shift updates, performance dashboards, event reminders or recognition messages for employees. Many organizations also use QR codes on signage screens so employees can quickly access the full article or additional resources on their phone. The goal is to highlight key information and direct employees to more detailed content when needed.
How does workplace digital signage fit into an internal communication strategy?
Workplace digital signage works best as part of a broader internal communication ecosystem. Instead of functioning as a standalone tool, many companies integrate signage with their intranet, employee apps and collaboration tools through an enterprise communication platform. This makes it possible to publish one message and distribute it across multiple channels at once. As a result, desk-based employees may see updates in the intranet or app, while frontline workers see the same information on workplace screens. This multichannel approach ensures that every employee receives important updates regardless of where or how they work.
