Product Marketing Manager

 

Haiilo is a leading employee communications and engagement platform that empowers companies to foster a more connected, engaged, and aligned workforce. Our solutions enable businesses to streamline internal communications, enhance employee advocacy, and boost overall company culture. We make it easy for over 1000 organisations to share important information, measure engagement, and amplify employee voices.

 

As a key member of the Product Marketing Marketing team, you will take full ownership of the end-to-end production of product and competitive content, playing a crucial role in the Go-to-Market (GTM) process. This includes shaping messaging, gathering input from client-facing teams, managing content creation, and equipping teams with the tools they need for success. Your role ensures consistent messaging and impactful content that drives sales and supports GTM initiatives.

 

This role will be hybrid with ideally 2 days/week in the office in either London or Manchester.

  • Marketing
  • London, Manchester

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What we’re looking for:

  • 3+ years of experience in product marketing with content focus, in the B2B SaaS Technology/Software industry
  • Exceptional copywriting and storytelling skills
  • Proven ability to juggle multiple projects simultaneously and own them end-to-end, from concept to completion
  • Proficiency in creating diverse content types tailored to different target audiences
  • Strong skills in deeply understanding products and customer needs
  • Comfortable working cross-departmentally and presenting your work to different teams
  • Being a native english speaker is essential for success in this role, and strong German speaking and writing skills would be a plus

What you’ll do:

  • Develop Product and Competitive Content: Create compelling content that highlights product features, benefits, and competitive advantages
  • Own the Entire Content Production Process: Align with our Content team to lead and manage the full sales and marketing collateral creation lifecycle
  • Develop and Align Messaging Strategy: Co-create messaging and narratives, ensuring alignment with product teams and upcoming features
  • Implement Sales and Account Management Requirements: Gather input from client-facing teams (Sales, Account Management, Customer Success)  to integrate into content
  • Craft Audience-Specific Messaging: Use market and customer insights to develop compelling, targeted content
  • Enablement Content Creation: Design and produce sales collateral such as presentations, product demos, case studies, and training materials that empower the sales team to effectively position our products and close deals
  • Optimize Through Data-Driven Testing: Continuously improve messaging based on testing and performance analysis
  • Proactive, Multicultural Team Player: Engage actively and contribute within a diverse, multicultural environment
Product Marketing Manager benefits

What (y)our team says

Yep, these people are looking for a new team member. Find out what they think is especially awesome about working at Haiilo.

  • Health and wellbeing are very important to me. I like that at Haiilo, mental wellbeing is openly discussed and supported through incentives like self-care-days, free Headspace subscription, and nilo.health access.

  • Together with some colleagues and our People & Culture team, I initiated a diversity squad to make sure that everyone really feels at home at Haiilo. It’s great to see how colleagues and C-level are willing to invest more and more in this topic.

  • As we come out of the most anti social era of our lives, having such a great team around you has never been more important. It’s so easy to feel like your voice is being muted on zoom or your raised hand is not being acknowledged. But this team makes it so easy to feel valued.

Life at Haiilo

Wondering why we are looking for what we are looking for? Get up close with our company culture, find out what you can expect when working with us and dig up some additional info in our FAQs section. Come on! Do a quick deep-dive into Haiilo’s DNA!

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