What we’re looking for:
- 3+ years of experience in product marketing with content focus, in the B2B SaaS Technology/Software industry
- Exceptional copywriting and storytelling skills
- Proven ability to juggle multiple projects simultaneously and own them end-to-end, from concept to completion
- Proficiency in creating diverse content types tailored to different target audiences
- Strong skills in deeply understanding products and customer needs
- Comfortable working cross-departmentally and presenting your work to different teams
- Being a native english speaker is essential for success in this role, and strong German speaking and writing skills would be a plus
What you’ll do:
- Develop Product and Competitive Content: Create compelling content that highlights product features, benefits, and competitive advantages
- Own the Entire Content Production Process: Align with our Content team to lead and manage the full sales and marketing collateral creation lifecycle
- Develop and Align Messaging Strategy: Co-create messaging and narratives, ensuring alignment with product teams and upcoming features
- Implement Sales and Account Management Requirements: Gather input from client-facing teams (Sales, Account Management, Customer Success) to integrate into content
- Craft Audience-Specific Messaging: Use market and customer insights to develop compelling, targeted content
- Enablement Content Creation: Design and produce sales collateral such as presentations, product demos, case studies, and training materials that empower the sales team to effectively position our products and close deals
- Optimize Through Data-Driven Testing: Continuously improve messaging based on testing and performance analysis
- Proactive, Multicultural Team Player: Engage actively and contribute within a diverse, multicultural environment
Life at Haiilo
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