Internal communications teams are under more pressure than ever to prove their value, secure resources, and show how their work supports broader business goals. Gallagher’s State of the Sector Report 2025 confirms what many teams have long suspected. Communicators who actively use data are far more likely to exceed their goals and earn leadership buy in.
This is exactly why Haiilo’s new Analytics platform is more than a reporting tool. It is an essential asset for modern communication teams that want to stop guessing and start acting with confidence.
Here are five ways communication teams are using Haiilo Insights & Analytics to increase engagement and, just as importantly, demonstrate the ROI of their internal communications programs.
1.Ditch the One-Size-Fits-All Approach
Sending the same message to every employee is rarely effective. Different teams, locations, and departments care about different things. Haiilo Insights & Analytics helps you see exactly where content resonates and where it misses the mark.
With filters that let you view engagement by department, location, and more, you can spot clear trends and adjust your approach for specific groups. For example, if analytics show that employees in regional offices consistently miss leadership updates, you can change how you deliver those updates. You could replace long posts with short visual updates or focus on messages designed for the mobile app.
When you can clearly see who is engaging and who is tuning out, you can tailor your strategy to match employee preferences. That is how communication teams make sure the right messages reach the right people every time.
2. Know When and How Employees Engage
Knowing what content employees engage with is important, but understanding when and how they access your intranet is just as valuable. Haiilo Insights & Analytics tracks user activity, showing how often employees log in, how long they stay, and which content types attract the most attention.
This data is a goldmine for refining your content calendar and delivery schedule. If the data shows that engagement consistently peaks early in the week and drops off by Friday, you can schedule major announcements for Monday or Tuesday. If mobile traffic is much higher than desktop traffic in certain locations, you can prioritize content formats designed for smaller screens.
When your publishing strategy aligns with how and when employees naturally engage, you are not just sending content into the void. You are delivering information in the right place at the right time, making it easier for employees to find and act on what matters most, boosting productivity.
3. Use Data to Sharpen Your Content Strategy
Not every article, video, or update will hit the mark, and that is expected. The real key is understanding which content works and why. Haiilo Insights & Analytics tracks the performance of every single piece of content, giving you clear visibility into:
- How many employees saw it
- How many interacted with it through likes, comments, or shares
- Which topics and formats generate the most engagement
Armed with this data, communication teams can move from guesswork to evidence based content strategy. If short videos consistently outperform long blog posts, you can shift your content mix. If employee spotlights get more attention than policy updates, you can lean into more personal stories that highlight your people.
Encouraging employees to contribute their own content and share their voices also becomes easier when you know which formats and topics resonate most. This creates a healthy, employee driven content ecosystem that employees actually want to be part of.
4. Create Content Employees Are Already Searching For
Sometimes the best comms ideas don’t come from leadership meetings. It comes straight from employee search behavior. Haiilo Insights & Analytics tracks the exact terms employees search for on the intranet, giving you a clear window into the information they want and the gaps they struggle to fill.
If hundreds of employees are searching for “benefits policy” or “IT help desk,” that is a clear sign those resources either do not exist, are out of date, or are too hard to find. This search data helps you proactively create or refine content based on real demand, not assumptions.
When you use search insights to shape your editorial calendar, you create content employees are already looking for. This makes the intranet feel more intuitive and helps employees find what they need faster, improving both engagement and productivity.
5. Build and Sustain Thriving Employee Communities
Communities play a crucial role in building connection, fostering collaboration, and strengthening culture. But not every community thrives on its own. Some become vibrant hubs of activity while others quietly fade. Haiilo Insights & Analytics makes it easy to see which communities are growing, which are struggling, and what successful communities have in common.
With data on community visits, member growth, and content engagement, communication teams can identify patterns and replicate success across new or underperforming communities. If the data shows that active communities consistently feature regular content updates, high member participation, or strong alignment with company culture, those insights become a playbook for every other community.
When communities form around shared interests, professional development, or cross functional projects instead of just departmental silos, they become natural gathering places where collaboration flourishes. By actively nurturing these spaces, communication teams help turn communities into valuable engines for culture and connection.
Final Thoughts
Data driven communication is no longer optional. In today’s environment, communication teams are expected to do more than just engage employees, they are expected to prove how their work contributes to broader business goals.
That is exactly why analytics is essential for demonstrating ROI. With clear data you can connect the dots between internal messaging and measurable business outcomes. Whether the goal is increasing productivity, strengthening culture, or improving retention, analytics provides the proof that communication strategies are working.
When communication teams can confidently show how their efforts reduce noise, improve the employee experience, and support organizational change, they stop being seen as a support function and start being recognized as a key driver of business success.
