Creating content is a grind. It takes time, energy, and a decent dose of creativity. And if writing isn’t your thing, it’s easy to get stuck. That’s been one of the biggest blockers for employee advocacy – expecting people to share content they don’t have the time (or confidence) to create.
But now, with AI in the mix, the whole process is getting a serious upgrade.
The real content struggle
Most people aren’t writers. And even for those who are, cranking out social posts that sound natural, stay on-brand, and actually get noticed? That’s no small feat.
Marketing teams spend hours finessing the perfect message, only to watch it fizzle when it comes time to get employees to share. Not because they don’t want to (although many don’t want to), because they’re busy, unsure what to say, or worried they’ll mess it up.
We know that employee advocates are a trusted – and underappreciated – companion to traditional marketing efforts. And we know they’re badly needed in this age of mistrust. Edelman’s own Trust at Work report found that 66% of consumers trust “regular employees” over CEOs or corporate spokespeople.
The problem is, many would-be employee advocates hesitate at content creation. And that hesitation is the silent killer of advocacy programs.
💡Read: Why trust in marketing is declining (and how employees can rebuild it)
AI to the rescue (but not like you think)
We’re not talking about AI swooping in to do all the talking. The magic happens when it works with people, not instead of them. In-built tools, like Haiilo’s AI assistant, AVA, are more like a creative sidekick, helping employees find their voice and say what they really mean (without the second-guessing).
With in-built AVA, employees can:
- Get smart, ready-to-go content suggestions
- Personalize posts without starting from scratch
- Keep their tone in check with brand voice
- Save loads of time and skip the writer’s block
It’s not about sounding perfect. It’s about sounding real – and that’s what builds trust.
According to a 2024 Stackla study, 90% of consumers say authenticity is critical in deciding which brands they support. That authenticity is exactly what your colleagues have in abundance, and exactly what AI can tease out of them to bolster your marketing efforts.
💡Read: How to encourage and empower employees to share real, unfiltered experiences
How to actually write with AI
Helping employees get comfortable with AI starts with giving them a few pointers. Here’s how to make those tools work for them, not the other way around:
1. Know your angle
Before typing anything, think: what’s the point of this post? Shouting out a win? Sharing a job opening? Spreading some good vibes? The clearer the goal, the better the output.
2. Be specific
The more you give, the more you get. Instead of just saying “write a LinkedIn post,” try something like: “Write a post celebrating our team’s new sustainability milestone. Keep it upbeat, short, and encourage others to share their own wins.”
3. Make it your own
The AI can give you a great starting point, but it’s still your voice. Add a personal touch – a quick story, a line in your own words – to make it feel authentic.
4. Edit with intention
AI isn’t always perfect. Encourage people to read through, tweak what feels off, and make sure it sounds like them – not some robot.
5. Use it where you work
When AI lives within the tools people already use, like Haiilo Advocacy, there are no extra logins, no copy-pasting, just seamless content creation in your work flow.
Built-In AI, built for real life
Having AI built into your advocacy platform changes everything. With an AI writing assistant baked in, employees can:
- Grab suggested captions on the fly
- Share across networks in a few clicks
- Keep the message consistent, without trying too hard
- Skip the back-and-forth approvals
- Feel confident every time they hit “post”
It takes the pressure off. And when the pressure is off, people actually participate.
More than AI, it’s a whole ecosystem
Yes, AI is a game-changer. But it’s just one piece of the employee advocacy puzzle. The real magic comes from how it all works together – clean design, powerful features, and a platform that’s built around the way people actually work.
With Haiilo Advocacy, you’re not forcing advocacy. You’re enabling it. You’re not just amplifying content. You’re amplifying credibility.
How can Haiilo help?
Haiilo Advocacy makes it easy for employees to share authentic insights and experiences – the kind that today’s audiences actually believe.
What Haiilo does for you
- Gives employees content they want to share – not corporate scripts
- Makes sharing fast, fun, and natural (no marketing degree required)
- Keeps everyone on-brand with simple, clear guardrails
- Tracks the real impact – not just clicks, but trust and influence
The result?
✅ More credible voices in the market
✅ More trust with your audience
✅ More engaged employees
Marketing is more believable when it comes from your people.
With Haiilo Advocacy and our inbuilt AI writing assistant, AVA, your people can write, share, and shine – without breaking a sweat.
Your people are the solution to marketing’s credibility crisis.
Our report shows you how to activate them.
